Terms of Service

Updated 28 April 2026

The short version: 90-day terms, rolling after that, 30 days' notice either way. You own everything we build. We don't take a competitor of yours while we work with you.

Scope of work

Each engagement is governed by a statement of work naming the services, the named team, the deliverables, and the reporting cadence. Where these terms and a signed SOW disagree, the SOW wins.

Term and notice

• Initial term is 90 days from the kickoff date.
• After that the engagement rolls monthly.
• Either party may end it with 30 days' written notice, for any reason or none.
• We don't charge exit fees and we don't hold the handover hostage.

Fees and payment

Retainers are invoiced monthly in advance, payable within 14 days. Media spend is paid by you directly to the platform — we never mark it up or hold it. Annual plans carry a 15% discount and are invoiced quarterly. Late payment over 30 days pauses work after written notice, and interest accrues at 4% over base under the Late Payment of Commercial Debts (Interest) Act 1998.

Ownership and IP

You own all deliverables, accounts, tracking configurations, creative files, and documentation, from the moment they're created — not on final payment. We retain ownership of our internal frameworks and templates, and grant you a perpetual licence to use anything built on them for your business.

What we need from you

• A named decision-maker who can approve within five working days.
• Access to the accounts and data we need, at the permission level agreed.
• Accurate information about your product, claims, and regulatory position.

Where a delay is on your side we'll flag it in the weekly note rather than quietly absorb it, and timelines move by the same number of days.

Conflicts

We won't work with a direct competitor of yours in the same market during your engagement, and for 90 days after. "Direct competitor" is defined in the SOW so nobody has to argue about it later.

Results

We forecast in ranges and we hit them more often than not, but marketing is not a guarantee and we won't pretend otherwise. Nothing in a proposal, deck, or forecast is a contractual promise of a specific outcome. What we do guarantee is the work, the seniority, and the honesty of the reporting.

Liability

Our total liability is capped at the fees paid in the three months before the claim. Neither party is liable for indirect or consequential loss. Nothing limits liability for death or personal injury caused by negligence, or for fraud.

Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.